Online & IRL studies and prototypes healthier digital ecosystems through research, cultural strategy, and community experiences that reconnect online technology with real-world human relationships.

Online & IRL began as an experiment in rethinking our relationship with technology at a time when digital culture, AI, and social platforms were reshaping how we work, connect, and participate online. The project serves creators, strategists, founders, and technologists who want to build beyond the attention economy and design healthier, more intentional relationships with technology. Through essays, workshops, cultural strategy, and IRL gatherings, Online & IRL explores how trust, community, and meaning can be rebuilt when experience - not attention - is the unit of value. People can support the project by participating in events, contributing ideas, and collaborating on new experiments that imagine more human-centered digital futures.