designed to help local news organizations develop and test strategies that lead to sustainable business outcomes through collaborative partnerships

The Creator Collaborative Program will provide up to $400,000 in total funding for local news organizations to design and test strategies that:

Unite to strengthen: Combine creators’ energy and entrepreneurial spirit with established newsrooms’ rigor, accuracy, and resources to design news products and services that build audience and revenue for both. Meet audiences where they are: Reach and engage new audiences on their preferred platforms to drive audience growth and brand loyalty. Broaden appeal & experimentation: Recruit and retain customers by extending coverage and formats beyond traditional hard news to culture, lifestyle, and solutions journalism. Build the field: Generate lessons, business models, and language that can accelerate innovation and business development across the industry.