The Democracy Narratives Alliance (DNA) is a global initiative bringing together 40+ organizations, research institutions, and funders to shift how we talk about democracy.

Democracy is under pressure everywhere — yet the dominant narratives around elections and the defense of democracy are failing. Citizens want more than voting; they want meaningful participation in the decisions that shape their lives. Behavioral science and communications research from across the globe confirms this, but that research has remained fragmented and disconnected from practice.

DNA changes that. We synthesize global research and translate it into coordinated action — developing and systematically testing compelling narratives, aligning communications strategies, and building tools that democracy advocates can actually use.