Custom feeds allow third party developers to create entirely new feeds that users can install.

Bluesky is one of the first social media companies that has made algorithmic choice a reality. On Bluesky, anyone can create a feed — cat lovers, coffee aficionados, Swifties, NBA fans, and more. As a user, you’re given a few default feeds to start out with as you get settled into the app, but you can easily swap them out for one of the many feeds that others have created.

Welcome to a new paradigm in social media where users have more choice and control. Our implementation of algorithmic choice lets users customize one of the most important parts of their social media experience: their feed.

In May, we launched custom feeds, a feature that lets users choose between feeds and helps developers build them. Custom feeds allow third party developers to create entirely new feeds that users can install.